Without aiming for a decent search engine ranking, you might have
difficulty in achieving the kind of sales results you’re after. In addition to content, addressed in the previous section, there are several tools you can use to help you increase your search engine placement.
While many engines have their own criteria for developing their unique
ranking system, most rely on a combination of keywords, relevancy, and even link reciprocation. In order to move into the top ten, most coveted positions, you have to know how to play their game.You’ll also want to use them in your keyword content when crafting the home page of your website. When the spider crawls onto your site, it scans the keywords to make sure the site is really relevant to that particular subject matter, and not just a scam to get traffic in the door.
You will need to continue recreating your search engine strategy, since
many engines change their formula to keep everyone on their toes. Google and others, for instance, now factor into the ranking formula the number of other sites who have a link to your site. This is known as link reciprocation.