Everyone knows that keeping a customer is ten times harder than getting one initially. We can all recall numerous times when we’ve purchased something band vowed never to return. You don’t want to be labeled one of those businesses that doesn’t seem to value its customers. Word on the Internet spreads rapidly. If you burn one customer, he or she might post that experience on an online message board or mention it in an email discussion list, and no one else will want to do business with you, either.Sometimes the only resolution that will work means a full money-back guarantee. Yes, even if you know the consumer is only doing this to scam you
out of your money. But other times, the customer is lodging a legitimate complaint, and this can be very helpful to you when it comes to satisfying the needs of other customers.