1. Virtual Assistants: As businesses clamor to cut costs, it is often cheaper and easier for them to outsource some or all of their administrative duties.

2. Consultants/Advisers/ Coaches: This is a big category that includes everything from small business consultants, fashion consultants, financial advisers, and even life coaches. This kind of self-employed business opportunity is typically for those who are trained or experienced in a professional area.

3. Brokers: Being a “middleman” can turn into a lucrative business. Two of the best performing occupations to date include insurance brokers,as well as those who specialize in the sales of securities.

4. Writers: Freelance writers and editors require very little initial overhead. In the race to increase their content pool, many sites pay per article published or edited and/or give writers a share in ad revenue. There are also several sites where freelance writers can connect with potential clients and “bid” on the chance to complete a particular project.

5. Designers: Those who are trained in any kind of designing, such as interior, industrial, or graphic design, can promote their skills as an independent contractor.

The prolific growth of the Internet and Web2.0 has been a boon for market researchers in that it has simplified the process of collecting and generating quality market data.To run a successful small business these days, conducting effective market research is a must. Market research is a dynamic process focused on understanding the relationship between consumers and a particular product or company. It involves the systematic collection and analysis of consumer and economic data including economic reports and industry trends as well as consumer attitudes and behaviors.Armed with this information, businesses can adjust their policies and strategies so that they are in line with current market realities. The Internet makes it easier for business owners to find out what their competitors are doing. A simple Google search of a company’s name, for example, will provide a snapshot of who is linking to their site and what people are saying. Check out your competitor’s website to get a feel for the customer’s experience and get information on the kinds of products and/or services they are offering.

Generating publicity is a major part of any small business marketing campaign. But when tight budgets meet up with lack of know how, many excellent opportunities can go to waste. Small business owners looking to expand their marketing tactics on a shoe string may want to consider these options: Expanding your business, launching new products or services, gaining new clients, or sponsoring an event are all examples of newsworthy events that can be the focus of a press release. You can send out press releases to local newspapers, magazines, or radio stations, who attract the attention of people in your target market. Associating your company with a special event, such as a workshop, a lecture series, or some form of entertainment may generate positive interest in your business and drum up sales. You should try, however, to be involved with events that are both relevant to your business and directed to your target audience.