Generating publicity is a major part of any small business marketing campaign. But when tight budgets meet up with lack of know how, many excellent opportunities can go to waste. Small business owners looking to expand their marketing tactics on a shoe string may want to consider these options: Expanding your business, launching new products or services, gaining new clients, or sponsoring an event are all examples of newsworthy events that can be the focus of a press release. You can send out press releases to local newspapers, magazines, or radio stations, who attract the attention of people in your target market. Associating your company with a special event, such as a workshop, a lecture series, or some form of entertainment may generate positive interest in your business and drum up sales. You should try, however, to be involved with events that are both relevant to your business and directed to your target audience.