Advertising will be the lifeblood of your business, so this is where the
majority of your time, money, and effort will be spent. Your goal is to build a database (list) of prospects and customers you can sell to time and time again. In the ever-changing (and challenging) world of online advertising, there are two primary categories: Free and Paid. The basic rule of thumb is that if you have much more time than money, Free advertising may be your most logical choice. However, if you have even just a little room in your budget for advertising, Paid advertising, combined with effective free methods, will save you bundles of time and is the most direct route to success. The entire goal of your advertising efforts should be to drive targeted traffic to your website, where visitors are encouraged to add their name and email address to your database.Free online advertising methods include (but are not limited to) posting to free safelists.