One of the most difficult things in marketing is to make a stranger buy a product from you. He doesn’t know you to start with, and you don’t know him either. Trying to make him purchase a product from a person he has never met before, is an uphill task. So the best thing to do is to stop trying to sell him anything, until he gets familiar with you. When you have established a good relationship with him and he trusts you and knows that you are genuinely interested in him, that is when you are ready to make a sale. Then he will be more than ready to buy from you.

when you offer a valuable product for free and don’t expect anything in return, that really makes people sit up and take notice. They immediately see you in a different light. They not only begin to trust you, they also feel almost obligated to offer you something in return. Who said there is no such thing as a free lunch? In the internet business world, a free lunch is not a very uncommon thing! So, give them something for free, and earn their trust. These are the people who will later become your customers.

It might sound simple and obvious, but it is a tremendously powerful principle if you really understand and implement it in your business. It will also save your business from disaster. You see, many people don’t understand this basic and important fact. The business needs to make money, but where is the money?

In the customers’ pockets! So unless you have customers, you won’t make any money. You need a lot of customers, because that’s where the money is! People starting a web business many times think that if they buy a high-priced product from a Guru or if they join a scheme, then their business would become profitable. It is precisely this mentality that makes them fall for scams. A lot of folks get duped because they don’t realize that the money is with the customers and not in a scheme. McDonald’s doesn’t make money by joining a scheme. Walmart doesn’t profit from a schemeither. They get their money from their customers. In fact all the big businesses get their billions of dollars from their customers. It is the customers’ money that makes them rich!