Generating publicity is a major part of any small business marketing campaign. But when tight budgets meet up with lack of know how, many excellent opportunities can go to waste. Small business owners looking to expand their marketing tactics on a shoe string may want to consider these options: Expanding your business, launching new products or services, gaining new clients, or sponsoring an event are all examples of newsworthy events that can be the focus of a press release. You can send out press releases to local newspapers, magazines, or radio stations, who attract the attention of people in your target market. Associating your company with a special event, such as a workshop, a lecture series, or some form of entertainment may generate positive interest in your business and drum up sales. You should try, however, to be involved with events that are both relevant to your business and directed to your target audience.

It is known that there is no silence in nature. There are a lot of sounds that carry extremely important information, but our ear just does not “hear” them, because we grasp only sounds with frequencies between 16 and 20 000 Hz. Infrasound waves have frequency less then 16 Hz and our consciousness does not pick them up.

Unlike humans, animals did not lose an ability to hear a diapason of these frequencies, even if it is not very intensive. Because of this, animals know in advance about coming storms and earthquakes. Infrasound plays a vitally important role for animals.

It would be very naive to think that infrasound does not influence people at all. Modern industrial and office buildings are extremely powerful sources of infrasound because of the ventilation systems and large open spaces. Did this ever happen to you that when you entered a building, you just did not feel good being there? Low frequency waves are not as harmless as they may seem to be.