It might sound simple and obvious, but it is a tremendously powerful principle if you really understand and implement it in your business. It will also save your business from disaster. You see, many people don’t understand this basic and important fact. The business needs to make money, but where is the money?

In the customers’ pockets! So unless you have customers, you won’t make any money. You need a lot of customers, because that’s where the money is! People starting a web business many times think that if they buy a high-priced product from a Guru or if they join a scheme, then their business would become profitable. It is precisely this mentality that makes them fall for scams. A lot of folks get duped because they don’t realize that the money is with the customers and not in a scheme. McDonald’s doesn’t make money by joining a scheme. Walmart doesn’t profit from a schemeither. They get their money from their customers. In fact all the big businesses get their billions of dollars from their customers. It is the customers’ money that makes them rich!